BC & Yukon
CPHR Certified Human Resource Specialists

Our certified human resource specialists, workplace psychological safety advisors, and trainers provide organizations with the tools to navigate difficult HR matters, conduct third-party workplace investigations and empower your team.

CPHR Certified Human Resource Specialists
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 One-time or ongoing customized HR solutions to meet your HR needs and challenges

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Timely, comprehensive and informed third-party investigations into complex workplace matters

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Influence how people show up to work, grow and adapt to change, make decisions, and more

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Training &

Engaging Individual or group focused workshops, coaching and mentorship to enhance your team’s capacity

About Magenta HR

 Building teams that last a lifetime

About Magenta HR

We believe that great workplaces achieve success by inspiring positive change and empowering people; by having a clear vision and keeping apprised of current practices and innovative approaches to dealing with complex challenges.

We are located in beautiful Victoria BC and offer virtual and in-person services across Canada.

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Our core values

Our core values form the heartbeat of our business.

Our logo – A hummingbird is seen as a symbol of adaptability, lightness and joy. The colour magenta is symbolic of emotional balance, introspection and universal harmony. Together, they represent what we hope our supports provide to our clients. It is our quest to help organizations address tough Human Resource related challenges while creating a workplace culture that is founded on compassion, kindness, appreciation and cooperation.


We embrace and champion the highest standards of professional and personal ethics.


We know through lived experience that collaboration is the foundation of continuous growth and innovation.


We live it! We have the utmost respect in the abilities, qualities and attributes that promote a positive work culture where employees matter.


We are most successful when we have provided you with the resources, confidence, and motivation to build great teams.

Diversity and Inclusion

We encourage and celebrate the diverse perspectives, experiences, challenges and strengths of the organizations and communities we serve.

What Magenta HR Clients Say

I have had the privilege of working with Magenta HR Ltd, specifically with Dawna Day, for several years now. Dawna has been instrumental in providing values-based and professionally informed Human Resources support and guidance on many occasions. She goes above and beyond to ensure the service is seen the whole way through and makes recommendations that she sees will further elevate the organization. Her vast network ensures she is able to bring in experts of many fields, if required, including legal if not on retainer, and the advice is comprehensive. Her calm and curious manner ensures she has all relevant information and insights needed to move forward and her personal demeanour makes it easy to share. I am incredibly grateful to have Dawna as part of our team and would recommend her to any business.

Cowichan Women Against Violence Society – Brooklyn Mann, Director of Programs.

We have worked with Magenta HR over the past few years and have really appreciated her insight and guidance with respect to sensitive HR matters. Her ability to provide culturally relevant Human Resource solutions to Moose Hide Campaign is exemplary.

Moose Hide Campaign Development Society – David Stevenson, Chief Executive Officer

We have had the privilege of working with Dawna Day over the past several years, as a former Manager of our organization as well as an independent consultant. We have truly appreciated the professional approach and her strong commendable work ethic. She is highly professional and reliable and has produced comprehensive reports complete with relevant and appropriate recommendations.

Nuu-chah-nulth Tribal Council – Florence Wiley, Executive Directo

Training & Workshops

Join one of our Training/Professional Development Workshops. In person and online.

Our team continues to create new workshops. If there is an HR related workshop that you don’t see here and would like for your team, please contact us.